Martin Guitar
Branding, Packaging, Social, Graphic & Print Design
Brand Refresh
Packaging, Logo Design
I was heavily involved in Martin Guitar’s 2019 brand refresh. I created their brand guidebook, redesigned existing collateral to align with the updated brand guidelines, and ensured that all new creative (in-house and from retail partners) was cohesive and on-brand.
Merch & Package Design
Packaging, Logo Design
I designed packaging and merchandise for Martin Guitar including gear and accessories packaging, guitar string packs, and apparel.
Photography: BLANK Creative & Keaton Yoo
Print + Digital Ads
Graphic, Editorial & Digital Design
I designed various print and digital ads for several campaigns and product launches.
Below are a few of my favorites.
Adara Guitar Art
Illustration
I designed a custom Martin Guitar for pop electronic artist Adara. I hand-drew the planet illustrations, which were then inlaid into the fingerboard. The sound hole lights up in a variety of colors that complement the galaxy-themed artwork printed on the body of the guitar.
Photography: Keaton Yoo
Custom Guitar Labels
Illustration, Graphic Design
I created several custom guitar labels for Martin Guitar’s signature, artist, and special edition models. Below are a few of my favorites.
C.F. Martin & Co. Museum
Graphic Design, Experience Design
I designed all of the graphics for Martin Guitar’s museum. See a full tour of the museum here.
Photography: BLANK Creative
